Brand Profile & Graphic DNA
NIHL
A rebellious, minimalist identity for a fashion house built as a movement brand.
- Client
- NIHL
- Year
- 2021
- Industry
- Fashion
- Location
- Prishtina
The brand
NIHL manufactures and distributes premium, minimalist urban garments, but its real raison d'être is to be a movement. More than another fashion house, it is a platform for the people around it to express feelings, share thoughts, promote talent and tell stories: a stand against the idea that a society should idolise the same icons and share the same beliefs.
Our approach
We built the full brand profile (values, persona, value proposition, concept and manifesto) and the graphic DNA that carries it: logo, colour palette, typography, photographic style and a complete set of applications across web, packaging, garments and print.
Scope of work
The work
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